Only Third-Party Ad Server to Deliver Both Site Analytics and Cross-Channel Campaign tracking on a Single Platform

WESTLAKE VILLAGE, Calif. – June 14, 2010 – ValueClick, Inc.'s (Nasdaq: VCLK) technology division, Mediaplex, today announced it has released its site analytics reporting suite for agencies and marketers. With the new release, Mediaplex is now the only third-party ad server to deliver both site analytics and cross-channel campaign tracking on a single, integrated platform. Built to work seamlessly with existing advertiser conversion tracking tags, the implementation is quick and easy, requiring only the deployment of a single tag to begin tracking and reporting.

Mediaplex's site analytics reporting suite gives advertisers a comprehensive view into all aspects of their marketing programs by uniting campaign data from all advertising channels with their site side data. Agencies and marketers will also benefit from the union of their site analytic data when applying Mediaplex's tools such as dynamic messaging and behavioral targeting.

For Mediaplex's agency clients, the ease of configuration provides great efficiencies by allowing them to quickly begin incorporating site analytics tracking for multiple clients. Rather than installing a separate system to gather information for each client's website, agencies can easily attain site side data for their clients by simply implementing the same tags used to track media conversions.

"During our Beta test, the Mediaplex site analytics reporting package enabled us to track and manage existing campaign data alongside site side data for one of our clients providing a unified data set, all on a single system," said Charlie Ballard, manager, measurement & analytics for One to One Interactive. "This in turn empowered us with better insights into the final stages of the conversion funnel across a diverse set of marketing campaigns – all with minimal time and effort."

"The latest addition of site analytic metrics rounds out our existing site reporting for Natural Search and cross-channel conversion tracking," said Ann Hoey, general manager of Mediaplex. "This enables us to deliver further on our commitment to providing our clients with a unified, enterprise-level solution that brings all of our clients' marketing programs together."

About Mediaplex

Mediaplex provides cross-channel advertising technology solutions and services that enable marketers to achieve one-to-one messaging, greater efficiencies and a competitive edge through insightful reporting and analytics. Our team of industry experts focuses on putting the customer first, providing advanced technology solutions alongside consulting services for the greatest return on their marketing spend. As the most experienced independent ad server, we understand the importance of data privacy, which is why keeping our clients' data secure and uncompromised is a top priority. Our ability to blend technology, campaign experience and customized expert analysis gives our clients more than just a product or service but a true partnership.

Mediaplex Celebrates 10 Years Delivering Innovative Technology Solutions for Managing Successful Online Marketing Programs Through the MOJO Adserver Platform

WESTLAKE VILLAGE, Calif.--July 27, 2009--ValueClick, Inc.'s (Nasdaq: VCLK), technology division, Mediaplex, today announced its MOJO Adserver Platform has turned 10. Launched in 1999, MOJO Adserver was one of the first ad serving platforms to allow marketers to offer one-to-one messaging by automatically serving and updating advertisements in real-time to deliver the most relevant message to the right person at the right time.

"Over the past nine years, eBay has come to rely on Mediaplex for innovative products, exceptional client services and consistent, quality reporting and data in a complete package," said Jorge Laguna, director of marketing analytics at eBay. "Our successful partnership with Mediaplex is a direct result of their commitment to providing superior technology and a consistent, customer-centric focus around their ad serving and tracking solution."

Since its release in 1999, the MOJO Adserver platform has been first to market with a number of product advancements including dynamic messaging, behavioral targeting, multivariate optimization, natural search tracking and path to conversion. Mediaplex has also built on its MOJO Adserver roots to evolve into an Enterprise-level, integrated platform for tracking and reconciling all marketing activity.

"Over the last 10 years, we have established ourselves as the independent leader in the ad serving space with our innovative MOJO technology platform and impressive client list which includes more than 1,500 advertisers," said Ann Hoey, general manager of Mediaplex. "Our commitment to the success of our customers will continue to be our priority as we develop innovative and custom technology solutions to meet their business needs."

About Mediaplex

Mediaplex provides cross-channel advertising technology solutions and services that enable marketers to achieve one-to-one messaging, greater efficiencies and a competitive edge through insightful reporting and analytics. Our team of industry experts focuses on putting the customer first, providing advanced technology solutions alongside consulting services for the greatest return on their marketing spend. As the most experienced independent ad server, we understand the importance of data privacy, which is why keeping our clients' data secure and uncompromised is a top priority. Our ability to blend technology, campaign experience and customized expert analysis gives our clients more than just a product or service but a true partnership. For more information, visit www.mediaplex.com.

WESTLAKE VILLAGE, Calif.--June 25, 2009--ValueClick, Inc.'s (Nasdaq: VCLK), technology division, Mediaplex, today announced it has joined the NAI, a cooperative of online marketing companies committed to building consumer awareness and establishing responsible business and data management practices and standards. As an NAI member, Mediaplex will join other members in helping shape future guidelines and regulatory initiatives that protect consumer privacy.

"Mediaplex has been a long time advocate of protecting consumer privacy and providing full disclosure around the collection and use of consumer data for behavioral targeting," said Ann Hoey, general manager at Mediaplex. "Joining the NAI allows us to provide consumers with more opt-out options for consumers as well as puts us at the forefront for driving educational initiatives and policies that continue to protect online consumers."

About Mediaplex

Mediaplex provides cross-channel advertising technology solutions and services that enable marketers to achieve one-to-one messaging, greater efficiencies and a competitive edge through insightful reporting and analytics. Our team of industry experts focuses on putting the customer first, providing advanced technology solutions alongside consulting services for the greatest return on their marketing spend. As the most experienced independent ad server, we understand the importance of data privacy, which is why keeping our clients' data secure and uncompromised is a top priority. Our ability to blend technology, campaign experience and customized expert analysis gives our clients more than just a product or service but a true partnership.

Product Advancements Enable 1-1 Messaging, Eliminate Wasted Marketing Dollars and Improve Campaign Performance

WESTLAKE VILLAGE, Calif.--(BUSINESS WIRE)--Dec. 10, 2008--ValueClick, Inc.'s (Nasdaq: VCLK) technology division, Mediaplex, today announced the release of its Dynamic Behavioral Targeting suite, which was developed to eliminate wasteful marketing spend and enable advertisers to cost-effectively achieve true one-to-one messaging. This solution enables clients to determine exactly who they want to target based on previous behavior and then deliver the most relevant message to those individuals immediately. The suite also includes dynamic optimization, dynamic rich media creative, and reporting to further improve the performance of client marketing programs.

A prominent application of dynamic behavioral targeting occurs when advertisers need to tie in available product inventory with current promotions. The synchronization between offers and available inventory allows advertisers to react immediately with the best offer to ensure opportunities aren't wasted and maximum revenue potential is realized.

"Our clients understand the value of one-to-one messaging for developing deeper relationships and creating customer loyalty, but are increasingly challenged because these programs can be time-intensive and cost-prohibitive," said Ann Hoey, general manager of Mediaplex. "Our dynamic behavioral targeting suite empowers clients with the tools they need to achieve tailored messaging while eliminating wasteful marketing spend."

"Through the application of Mediaplex's dynamic messaging technology we are able to ensure our clients that the pricing in their advertisements is always accurate and inventory they are promoting is always available," said Irene Zalami, Account Director of Web Liquid. "The latest enhancements to dynamic messaging will go a long way toward guaranteeing a positive user experience as well as allowing us to deliver high conversion rates."

Mediaplex's Dynamic Behavioral Targeting Suite includes:

Dynamic Behavioral Targeting - Enables advertisers to differentiate and segment qualified customers from prospects based on their prior activity, and serve the most appropriate message using dynamic, real-time creative. This means advertisers can truly deliver the most relevant offer at the right time, in real time.

Dynamic Optimization - Allows marketers to define their own optimization criteria and then measure and evaluate the performance of the dynamic creative to automatically serve the best performing creative. This saves advertisers' valuable impressions and effectively reduces overall waste in marketing spend.

Dynamic Rich Media Creative- In addition to taking in data from external sources and changing standard banner advertisements immediately based on those data, Mediaplex's offering allows advertisers to serve up personalized, relevant communications inside any rich media advertisement as well.

Dynamic Reporting - Mediaplex reports provide granular insights into the performance of each individual creative offer. This level of reporting detail gives advertisers ROI metrics down to each individual offer, giving the advertiser the right level of data insights they need to make informed decisions regarding best performing creatives and offers.

About ValueClick, Inc.

ValueClick, Inc. (Nasdaq: VCLK) is one of the world's largest online marketing services companies, offering comprehensive and scalable solutions to deliver cost-effective customer acquisition for advertisers and robust revenue streams for publishers. ValueClick's performance-based solutions allow customers to reach their potential through multiple online marketing channels, including affiliate and search marketing, display advertising, lead generation, ad serving and email technology, and comparison shopping. ValueClick brands include Commission Junction, ValueClick Media, Mediaplex, PriceRunner and Smarter.com. For more information, please visit www.valueclick.com.

Clients Benefit from Summary-Level Insights Based on over a Year of Analytic Engagements and Development

WESTLAKE VILLAGE, Calif.--(BUSINESS WIRE)--Sept. 17, 2008--ValueClick, Inc.'s (Nasdaq: VCLK), technology division, Mediaplex, today announced the availability of online, near real-time reports which were developed to complement Mediaplex's Path to Conversion data and analytic services offering. Through extensive custom client engagements, Mediaplex determined the best and most actionable views into the Path to Conversion data, and used these findings to develop the new online reports. As a result, these reports present data in a way that makes it easy for clients to gain immediate insights into how to best improve campaign performance as opposed to having to sift through massive amounts of raw data.

Mediaplex introduced Path to Conversion more than a year ago to help clients gain deeper insight into their data and obtain a more holistic view of their online marketing programs by evaluating performance beyond the "last click wins" methodology. With the new reporting package, Mediaplex clients are empowered with summarized, near real-time Path to Conversion reports that are easy to understand, enabling them to better evaluate the performance of their media buys and make quick and informed decisions regarding how to adjust their spend on marketing programs across all the channels they are tracking.

"Since we introduced Path to Conversion to clients last year, we have experienced a tremendous growth in the demand for the data and services we offer as part of this solution. We wanted to extend the benefits of this data to a far greater number of our clients in a way that makes it easy for them to act upon findings from the data," said Ann Hoey, general manager of Mediaplex. "By providing self-serve Path to Conversion reports, we are able to provide a deep level of data in a way that takes the challenge out of the analysis for our clients, helping them further improve their campaign performance for optimal results."

"Online Path to Conversion reporting has been a tremendous resource in helping us quickly view and understand all the activity in the conversion path," said John Ward, global director of online media at American Apparel. "The fact that we can get these reports on-demand enables us to be more flexible and proactive when making decisions regarding how to continuously improve performance across all of our marketing campaigns."

About ValueClick, Inc.

ValueClick, Inc. (Nasdaq: VCLK) is one of the world's largest online marketing services companies, offering comprehensive and scalable solutions to deliver cost-effective customer acquisition for advertisers and robust revenue streams for publishers. ValueClick's performance-based solutions allow customers to reach their potential through multiple online marketing channels, including affiliate and search marketing, display advertising, lead generation, ad serving and email technology, and comparison shopping. ValueClick brands include Commission Junction, ValueClick Media, Mediaplex and PriceRunner. For more information, please visit www.valueclick.com.

Path to Conversion Findings Underscore the Importance of Tracking and Analyzing All Channels and How They Work Together to Drive Optimal Results

WESTLAKE VILLAGE, Calif.--(BUSINESS WIRE)--June 11, 2008--ValueClick, Inc.'s (Nasdaq: VCLK) technology division, Mediaplex, today announced that its Path to Conversion findings show the significant influence of channels such as display, email and search in driving overall conversions. In analyzing aggregated results from campaigns conducted for clients over the past seven months, Mediaplex found that 70% of conversions were preceded by exposures or interactions with two or more online channels prior to the final conversion event. The analysis also revealed that 45% of the conversions credited to paid search were preceded by an exposure and/or interaction with at least one of the client's display advertising banners prior to converting.

While much of the credit for final conversion events continues to be attributed to the "last click" - which is often paid search - Mediaplex's Path to Conversion findings reveal how consumers interact with multiple online channels prior to that final conversion event. This in turn is helping Mediaplex's clients gain a more holistic understanding of their paid search, natural search, display, email and performance-based online marketing campaigns and the influence they have on each other and, ultimately, overall campaign results.

Mediaplex's studies also showed that paid search links are often simply used as navigational tools as opposed to new lead generators, with 70% of paid search conversions coming from branded keywords. These findings further demonstrate the importance of looking beyond just the last click in order to gain a richer understanding of what is driving conversions.

"For years Mediaplex has been addressing the importance of tracking and managing marketing campaigns across multiple channels through our industry-leading single tracking platform," said Ann Hoey, general manager of Mediaplex. "As our clients began tracking a greater number of marketing channels, it became apparent that they also needed greater transparency into their data on a much deeper level, which is why we introduced our Path to Conversion data and analytics service offering last year."

Unlike other products currently being beta-tested in the industry, Mediaplex's Path to Conversion offering:

• Has been proven successful with a number of client installations for well over a year
• Includes all online marketing channels rather than just paid search and display
• Provides customized analysis for each individual client so that they can define a custom attribution formula, vs. a one-size-fits all approach

"We understand the value of tracking and analyzing marketing programs for our clients along with the interaction between the different online channels, which is why we became interested in Mediaplex's Path to Conversion solution," said Josh Dreller, director of media technology for Fuor Digital. "Our goal was to go deeper into the analytics and data to find what was happening beyond the last click. By utilizing Mediaplex's data and analytic service offering, we have been able to achieve greater insight into the data path across multiple channels and touch points to further maximize programs for our clients."

About ValueClick, Inc.

ValueClick, Inc. (Nasdaq: VCLK) is one of the world's largest online marketing services companies, offering comprehensive and scalable solutions to deliver cost-effective customer acquisition for advertisers and robust revenue streams for publishers. ValueClick's performance-based solutions allow customers to reach their potential through multiple online marketing channels, including affiliate and search marketing, display advertising, lead generation, ad serving and email technology, and comparison shopping. ValueClick brands include Commission Junction, ValueClick Media, Mediaplex and PriceRunner. For more information, please visit www.valueclick.com.

New behavioral targeting capabilities from Mediaplex make it easier for advertisers and agencies to develop, manage and optimize their campaigns

WESTLAKE VILLAGE, Calif. - September 12, 2007 - ValueClick, Inc. (Nasdaq: VCLK), today announced that its Mediaplex technology division has released a series of enhancements to its behavioral targeting platform that significantly simplifies the process for advertisers and agencies to develop, manage, and optimize behavioral targeting campaigns. With this release, Mediaplex has addressed the barriers that have historically challenged behavioral targeting programs, empowering advertisers and agencies with the tools to successfully deploy behavioral targeting and achieve optimal results.

Behavioral targeting is a proven method for increasing response and conversion rates through the delivery of relevant and timely messages. However, these campaigns have historically been difficult to configure, and often require the support of the technology vendor’s professional services organization. The latest enhancements from Mediaplex remove the difficulties, making it fast and easy for advertisers and agencies to execute effective behavioral targeting campaigns. The enhancements to Mediaplex behavioral targeting capabilities include new functionality, simple configuration and innovative campaign management tools.

“Mediaplex’s advanced behavioral targeting capabilities played a large role in our decision to choose the MOJO Adserver solution. We found that the Mediaplex solution is much easier to configure than other providers, and allows us to swiftly execute our behavioral targeting campaigns,” said Tsutomu Matsushima, president of Deeper. “Mediaplex is allowing us to realize our vision for implementing successful behavioral targeting campaigns without having to rely on a professional services group to oversee our campaigns.”

“Mediaplex has a long history of being at the forefront of developing innovative technology for online marketing, and this new behavioral targeting release is the most recent example of that industry leadership,” said Tom Vadnais, chief executive officer of ValueClick, Inc. and general manager of Commission Junction and Mediaplex. “With these enhancements we are empowering marketers and their agencies to take full advantage of the most sophisticated behavioral targeting capabilities available, but in a way that eliminates the complication of needing third-party support.”

About ValueClick, Inc.

ValueClick, Inc. (Nasdaq:VCLK) is one of the world's largest online marketing services companies, offering comprehensive and scalable solutions to deliver cost-effective customer acquisition for advertisers and robust revenue streams for publishers. ValueClick's performance-based solutions allow customers to reach their potential through multiple online marketing channels, including affiliate and search marketing, display advertising, lead generation, ad serving and email technology, and comparison shopping. ValueClick brands include Commission Junction, ValueClick Media, Mediaplex and PriceRunner. For more information, please visit www.valueclick.com.